MARKETING : CASE STUDIES
HALL & WOODHOUSE
The Hall & Woodhouse Take Home Brands Division was a commodity business.The task was to turn it into a branded business despite intense competition in....
COW & GATE BABY FOOD
The Cow & Gate baby food brand was in decline. It was losing market share and the business had gone into....
ICS-TRIPLEX PLC
ICS-Triplex was launching the most important new product in the company’s history – the ‘Trusted Safety-Control System’, into the world’s marine and offshore, oil and....
Datemet
When everyone’s time is increasingly under pressure, remembering to send a loved-one a greetings card can go by the wayside. Its not just remembering the....